More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
1. Having a website will attract new customers to your business and make you more money.
We like this statement so much. Just like what we already mention above, mostly people do research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
2. Add instant credibility to your business simply by having a website.
Nowadays consumer is a skeptic; in fact, a lot of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. A website can help showcase your expertise and better position your business. Good website can be your number one tool for standing out in a crowd.
3. It’s not as hard, or as expensive, as you think.
It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things. Plus a website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.
Having a website will not only provide the information they are looking for, but it will give your business credibility. It says, I am here, I mean business, and I am in it for the long haul. With careful planning, designed responsively and with your customers’ needs in mind, your website will provide a professional image and give potential customers a great experience when they visit, whether it’s on their computer, their tablet or their mobile phone.